Third time lucky for Auburn?

Auburn is one of my favourite fledgling pop divas. Her debut "La La La" was a fun slice of JR Rotem produced urban dance - complete with a catchy ATC sample - but it was her second single that really won me over. "All About Him" showed the 22-year-old beauty in a completely different light. I loved the cute retro-pop sound and softer vocal but, unfortunately, it never quite caught on and failed to chart in the US. Fingers crossed she has more luck with single number three. "Perfect Two" is already something of a phenomenon on YouTube, clocking up over 30 million views, and is steadily climbing the iTunes top 200. So far, so good! And it's easy to see the appeal. Auburn's latest jam is so sweet it will rot your teeth. An acoustic love song bursting with quotable lyrics like "you can be the vodka and I can be the chaser", this will be the soundtrack to weddings and anniversaries for years to come. All it needs is a cute video, a bit of promotion and Auburn could have the commercial breakthrough she thoroughly deserves. Put your cynicism aside for four minutes and fall in love with "Perfect Two". Now when is this smash being released in Australia?

Auburn - All About Him

Auburn has been on my radar since 2007 when she released an independent album called "Same Giirl". Her PR team at the time contacted me but I thought her music was a bit too credible for the five tragic queens that read this blog. Cut to 2010 and the charismatic singer has been snapped up by JR Rotem's Beluga Heights label. Her debut single "La La La" was a fabulous attempt to jump on Jason Derulo's urban dance bandwagon and amusingly sampled ATC's "Around The World". It eventually peaked at a very respectable #51 on Billboard's Hot 100 - an achievement that Amerie, Ciara and Tea Tea would kill for - but didn't receive the amount of attention it deserved. I hope her second single gets a better reception because it's a killer track. "All About Him" is one of those songs that gets stuck in your head from the very first listen thanks to cute lyrics about meeting guys at Starbucks and more hooks than a hardware store. I particularly love how Auburn channels the Road Runner in the chorus! The production is interesting too. JR has moved away from the heavily produced beats of "La La La" in favour of a more organic, retro vibe. I think this sound suits the diva a lot better. Fingers crossed "All About Him" takes off on radio because this is a very late contender for my best singles of 2010 countdown. I love it and can't wait for the video. Auburn is definitely a name to watch in 2011!