WHAT THE FUCK?
"Run The World (Girls)" has just passed 100,000,000 views on YouTube. Swallow that bitter pill, haters! While not a record by any means - Justin Bieber's "Baby" has been viewed 600,000,000+ times - more people have tuned in to watch Bey's Tofo Tofo dance and growling hyenas than Lady Gaga's "Born This Way" or Britney's "Hold It Against Me". Not bad for a song that only reached #29 in America. This is further proof for me that the schizophrenic jam was ahead of its time. People just couldn't get their head around it but were fascinated enough to keep coming back for more. Which explains why it's still hanging around iTunes all these months later and creeping towards a platinum certification in the States. Re-live the wonder of a goddess at the top of her game below.
From the post-apocalyptic drama of "Run The World (Girls)" to the zero-budget performance video for "Love On Top", Beyoncé has delivered a bit of everything this era. And while I definitely like some of the concepts more ("Countdown") than others ("1+1"), the videos have all suited the material and shown off Queen B's legendary versatility. It seems fitting then that she keep the best for last.
Beyoncé's "4" campaign is already more complicated than Inception with three different singles being promoted simultaneously but things are about to get even weirder when two versions of her current urban smash go to radio. While "Party" took a while to grow on me, the song has since become a firm favourite. I also think it could turn out to be something of a sleeper hit. The slick Kanye West-produced slow jam is exploding on R&B radio (see below) and is winning unexpected fans. Like the legendary Lil' Kim, who was recently filmed getting down to the track on her tour bus. Could your fave have this effect on rap royalty? The overwhelmingly positive response to "Party" makes the decision to butcher it all the more perplexing.
I'm not a huge fan of André 3000 but his rap makes the song for me. It's quirky and gives "Party" an unexpected '90s feel that sets it apart from the rest of the field. While remixes are nothing new, switching the featured artist for radio is a bit unusual. Don't get me wrong. I like J.Cole - a lot more than I like the former Outkast frontman - but his version is a bit stilted. Maybe I'm just used to the original. In any case, we'd better get used to it because J.Cole appears in the video alongside fellow R&B legends Kelly Rowland and Solange. That opus premieres tomorrow in America (so Wednesday over here). I'm already crying and shaking in anticipation! Here's the new version "Party" to get you ready.
Before reviewing Beyoncé's latest video triumph, I think I should try to explain the "4" campaign - if that's even possible - because a lot people have been asking me why there are so many videos. Here goes:
Beyoncé has copped a hiding in the media this week for using ten seconds of choreography from the Belgian ballet 'Rosas danst Rosas' in her amazing 'Countdown' video.
The difference according to some commentators is the fact that the same woman directed 'Now I'm That Bitch' and 'Lay It On Me'.VS
Now that Beyoncé is up the duff and living in semi-seclusion to avoid pressed haters, the baton has been passed to Ms Kelly to keep R&B alive until her return. And the soul legend isn't letting a moment go to waste. She established herself as Aretha Franklin for 2011 on the hyper-sexual "Motivation" and continues slay sad pretenders like Rihanna on "Lay It On Me". The
Christmas came early yesterday. Not only did Sunday Night - a dire Australian current affairs program - screen an interview with Beyoncé, they also debuted her "Love On Top" video. Well, a 90 second preview. Not that I'm complaining. I almost choked on a Tim Tam when the clip started. We all know there are videos for "Party" and "End Of Time" gathering dust on Bey's hard drive but I honestly doubted the existence of this one. Surely it would have made more sense to release it straight after the VMAs. You know, when the song was top 10 on iTunes. But better late than never. After overcoming the shock, I had a stunning epiphany. "Love On Top" is clearly a tribute to fellow pop icon La Toya Jackson. It makes sense. They are both peerless beauties, powerhouse vocalists and big in Poland. Furthermore, Bey said that "4" was inspired by R&B legends like Prince and Stevie Wonder. She obviously just forgot to mention Toy Toy. Here are 5 undeniably compelling reasons why "Love On Top" is a moving homage to the thinking man's Jackson.
1. That cap
3. The Motown sound
4. Her outfit
While Rihanna is busy running around an Irish field with her National Geographic tits flapping in the breeze in a desperate bid to hype her "We Found Love" film clip, Beyoncé has just delivered a one-woman workshop on how to make a timeless music video. Five months pregnant and fully clothed. I guess that's how you separate a great artist from a label puppet but I digress. "Countdown" is everything the glorious preview promised and more. Blending influences as disparate as Charlie Chaplin and Fame, the Adria Petty-directed extravaganza is an unexpectedly bright and colourful ride through Mod fashion, 50s musicals and 80s pop art. It might sound like overkill but the video flows seamlessly from scene to scene, assisted by the stop-and-start nature of the song. The thread that holds the whole thing together is the sense of joy that Bey exudes in every frame. I don't know if it's impending motherhood or just the knowledge that she's better than your faves but this woman is seriously happy. And it shows. As for highlights, there are too many to mention - "Countdown" is bliss from beginning to end - but here are a few random thoughts about the best video of 2011:
It's official. Beyoncé's greatness is boundless. While the rest of the game is churning out half-arsed videos that look like they've been filmed on a friend's iPhone, the most successful artist of the millennium is producing visual art. In the 16-time Grammy-winner's latest clip, she pays tribute to the late, great Audrey Hepburn and uses split screens to accompany the numeric countdown in the chorus. It's crisp, clever and further proof that the ex-DC diva is in a league of her own when it comes to blending influences. Damn. Bey slayed your rancid fave in 30 seconds. I guess it sucks to be you right now.
As much as I worship at the alter of "4", there's no denying that the album's promo campaign is the year's hottest mess. "Run The World (Girls)" sat on iTunes for a month with no video or promotion before being thrown away like a used condom after Bey's iconic BBMA performance/ground-breaking Oprah appearance. She then rushed out "Irreplaceable 2011" within weeks - but not before performing "1+1" on American Idol and "End Of Time" at the BET Awards. "Best Thing" didn't exactly set the charts on fire but it was a top 3 hit in the UK and climbed into the US top 20. However, instead of performing it at the VMAs, Queen B announced her pregnancy by belting out "Love On Top" despite naming "Party" as a possible single and releasing a random video for "1+1". Is anyone else confused?
In case you're wondering what I've been listening to for the past couple of months, here are ten tracks that formed the soundtrack to my American trip. They are clearly all defining anthems of the highest quality, so don't pay too much attention to the rankings. An honourable mention should go to DJ Khaled's "I'm On One", which I was obsessed with for a couple of weeks before coming to my senses.
In a world where a purveyor of cheap urban-dance trash like Rihanna can be honoured with an award for best female R&B singer (over Marsha Ambrosius and Jennifer Hudson no less), it's little wonder that Beyoncé's "4" has many fans and critics scratching their heads. This is an album that refuses to contribute to the slow and depressing death of soul music. With the exception of "Run The World (Girls)", which sounds like it was tacked on as a last-minute afterthought to give Beyoncé something to perform on Oprah, there are no tacky urban-dance hybrids or sample heavy club bangers. Instead, "4" looks back to the sweet soul music of the 70s for inspiration (think Diana Ross, Stevie Wonder and the Jackson 5) with surprising splashes of 80s synths that could have been lifted straight from Prince's "Purple Rain".
1+1
Start Over
Bonus Tracks
Over the past year I've featured a number of fabulous Beyoncé wannabes from around the world including Mexico's stunning Ninel Conde and Belgium's divine Hadise. As it turns out, Australia has its very own fake Bey and she's amazing! Prinnie is a rising pop star with a wardrobe full of outfits that wouldn't look out of place in the House of Dereon. She also has one of the hottest local tunes of the year, which is a complete turn around for me after dismissing "Lion" the first time I heard it. Not because the track was bad but because Prinnie's stylist needs a bullet. How do you turn a pretty girl into the hot tranny mess you see in the video?
"Run The World (Girls)" is now a gold-selling top 10 hit. In Australia. Not only that but "Best Thing I Never Had" is already top 30 on our iTunes with no airplay or promotion - a stark contrast to its position in America. I think we all know what this means. Beyoncé is the new Kat DeLuna. Only instead of ruling Belgium's airwaves, Honey B is snatching wigs from Penrith to Perth. Kelly Rowland could never!
Damn, Bey. You've done it again! The official second single from "4" hit the internet this afternoon and it's a triumphant return to form. I love "Run The World (Girls)" - for so many different reasons - but it's kind of hard to identify with. Unless you're a pantsula practising glamazon from the hood with a fetish for Major Lazer beats. "Best Thing I Never Had", on the other hand, strikes an immediate chord with anyone who has ever been fucked over by someone they love. It's a bitter Dear John letter set to music. Beyoncé lets her man know exactly how bad he screwed up before declaring that he was just a loser and she's better off without him. Preach!
After living in Beyoncé's shadow for the past 15 years, Kelly Rowland has emerged from the darkness with a freshly snatched House of Dereon wig in her back pocket. Miss Kelly is now the most successful child of destiny as her new single "Motivation" tops the US urban airplay chart this week and climbs to a new peak of number 21 on the Billboard Hot 100. I'm so happy for her! When "Commander" flopped, I honestly thought Kelly's time had passed. That song was so perfect and should have been her moment to shine. Unfortunately, it wasn't to be but the stars have finally aligned for the hardest working diva in the game. And with probably the least commercial song of her career.